A NICHE Morpeth business has ambitious expansion plans with a move to new premises.
Bin 21 opened in Newgate Street three years ago as a quality wine merchants, with all staff trained through the Wine and Spirit Education Trust.
The shop also offers a free home delivery service and 18 months ago owner Patrick Eyres opened another outlet in Hexham.
The business continues to grow and now it plans to move into the former Snows children’s clothing shop in Bridge Street, which offers not only a sales area, but also scope to open a wine lounge.
Mr Eyres said: “We think this is a great opportunity for the town to have an iconic building filled with a successful business.
“Location is key, particularly in retail, and Bridge Street is the main street in Morpeth. We have been fantastically happy in Newgate Street, but with the imminent opening of Morrisons we think it is going to drag the footfall a little further away. That is not necessarily a negative thing, it is just the town developing.
“The main thing for me is that we will have a site with a potentially higher footfall in a unique building that gives us the flexibility to open a wine lounge on the first floor, which is really exciting.
“This is a completely new thing for us. We have an outside seating area in Hexham, which is great, and that has been very successful, but that is weather-dependent. This new wine lounge could be used all of the time.”
The lounge will be able to accommodate about 20 customers and is likely to lead to an increase in the existing four-strong staff team.
However, Mr Eyres said the ethos of the business will remain the same.
“Bin 21 has established a name as a quality wine retailer. Everything we stock has been tasted and we know it is good value,” he said.
“We also have to be able to give advice and guidance to customers. You don’t really get that in supermarkets or the multiples. Customer service matters above all.”
He added: “We are investing a lot of time, and also financially, in the business in Morpeth. Retail is going through a tough time, but you have to adapt to that. We are still a young business, but we are expanding and diversifying to stay in front of potential competition.”