Child-free shopping on offer in store

Dawn To Dusk playgroup comes to Morrisons at Morpeth to promote its childcare service-(back five adults-left to right) Kathryn Riches-Dawn to Dusk, Mary Farrell-Morrisons, Nikki Tait-Dawn to Dusk, Rachel Atkinson-Dawn to Dusk and Ann Land from Morrisons.'REF 2510132318
Dawn To Dusk playgroup comes to Morrisons at Morpeth to promote its childcare service-(back five adults-left to right) Kathryn Riches-Dawn to Dusk, Mary Farrell-Morrisons, Nikki Tait-Dawn to Dusk, Rachel Atkinson-Dawn to Dusk and Ann Land from Morrisons.'REF 2510132318

A NEW play scheme aims to take the stress out of shopping for families.

Established Morpeth childcare service The Dawn To Dusk Club has teamed up with the town’s Morrisons supermarket to trial a child-free shopping experience.

The group has been offering daily playgroup sessions in the town for 19 years and also runs an out of school club, wrap-around care for nurseries and a holiday club.

Now Manager Kathryn Riches is keen to embark on a new venture to provide a two-hour childcare window for parents to do their shopping.

The service is aimed at children aged two to four and will see them picked up from the Morrisons store in Dark Lane by trained staff in a fully insured vehicle.

They will be taken to All Saints First School in Lancaster Park for crafts, stories, songs and learning-based play, before being taken back to the supermarket and reunited with their parents.

A trial of the initiative will run from Monday to Friday next week, and Morrisons will offer a free cup of tea or coffee to families who take up the offer.

Mrs Riches said: “I have got four children so I know what it is like to go shopping with them. It can be quite difficult.

“We were trying to think of the best ideas we could offer parents to provide a new service and this is what we came up with.

“Morrisons is very keen for it to work and is even offering free tea and coffee to all the parents who use the service.

“We are doing a trial next week to see if there is a demand for it and if it proves popular we would like to run it permanently.”

The playgroup is Ofsted registered and all staff have had criminal record checks.

Child-free shopping sessions will take place daily next week, from 9.30am to 11.30am, and from 12.30pm to 2.30pm. The service costs £5 per session.

For more information email kathryn.riches@virgin.net