Desserts for dragon

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A specialist Morpeth dessert shop has proven to suit the taste of a TV dragon.

The Pudding Parlour in Sanderson Arcade used Twitter’s 140 characters to pitch its business to Dragon’s Den star Theo Paphitis and try to win his #SBS Small Business Sunday award.

The outlet, which makes quirky American desserts, was chosen as a weekly winner and had its pitch re-tweeted to Mr Paphitis’ 474,000 followers, as well as earning a place at the #SBS conference.