A FASHION firm is branching out at Morpeth’s Sanderson Arcade shopping centre.
Hobbs, which sells women’s clothing, shoes and accessories, is opening its first stand-alone store at the complex in March.
Its unit will cover 940 sq ft in the Edwardian-style gallery section, creating around 15 new jobs.
The new store is one of a number of changes at the arcade, which will also see chocolate shop Curiously Wicked expand after its successful opening in November.
Hobbs will take the unit currently held by Lemon, which is moving to a new home in Newgate Street.
Centre Manager Medi Parry said: “Hobbs is a fantastic retailer and the new store will be a great addition to the arcade.
“We know from the feedback we have had from our customers that they are keen to see those classic and timeless brands like Hobbs at the centre.”
Established in 1981, the firm launched its first boutique in Hampstead and initially specialised in Italian crafted footwear.
Now an international company with a presence in more than 100 stores nationwide, the brand has evolved to also include clothing and accessories.
Modern and contemporary designs are made from a range of quality fabrics.
Retail Director Alana Mazza said: “Hobbs is delighted to be opening its first stand-alone store in Morpeth later on this spring.
“The new store will house our Hobbs London brand, which will offer customers iconic, modern and luxurious clothing with a unique point of difference.”