Firm gives John a brand new identity

John McCabe with Beach Design directors, Heather Raftery (left) and Jane Mason.

John McCabe with Beach Design directors, Heather Raftery (left) and Jane Mason.

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A BUSINESSMAN has joined the ranks of some of the best-known brands in the world by asking a Morpeth-based company to produce the logo and website for his new initiative.

Prior to launching Round Table Solutions, John McCabe appointed Beach Design to handle his corporate identity and website, joining a client list that includes American Express, BP and Fairmont Hotels and Resorts.

The result is a logo, website and supporting stationery, which together establish his brand.

“I’ve been hugely impressed by the Beach Design team and it’s no surprise they work with some of the most instantly recognisable global companies,” said Mr McCabe.

“I wanted the appearance of Round Table Solutions to reflect the professional ethos of the company and our commitment to quality.

“Beach Design immediately understood what I was looking for and it presented me with a very creative package of options, which was eventually narrowed down to a selection of designs that were extremely difficult to choose from.”

He added that this may not be the last time the specialists in providing strategic communications support and graphic designers covering a range of areas work together.

Heather Raftery, a director at Beach Design, said: “When we first met John he had some clear thoughts on what he wanted from his corporate identity.

“The logo came first and our brief was to produce something that was modern and unfussy, but at the same time retaining a strong, corporate look. Once that was approved we moved on to the office stationery such as the letterhead and presentation materials and these are again intended to be clean and crisp.”

“The website is really important as it will often provide a potential client with an initial introduction to the company, therefore the appearance and message has to be just right,” said fellow director Jane Mason.