A MORPETH department store is hoping to transform women’s passion for shoes into cash for a North East cancer charity.
Rutherfords of Morpeth has launched the Rutherfords Kind Soles campaign to encourage women to hand over shoes lying discarded in their wardrobe after hardly being worn.
The shoes will then be passed on to be sold in Marie Curie Cancer Care shops all over the North East.
As an incentive, women who donate footwear at the store will be entered in a prize draw and one lucky winner will receive a £100 shopping voucher.
Marie Curie nurse Jackie McMaster helped to launch the campaign at the Bridge Street store last Wednesday, along with Marie Curie community fund-raiser Katie Searles.
It is the second year Rutherfords has held an appeal in aid of Marie Curie following last year’s successful Handbags Amnesty, which saw customers handing over dozens of old handbags at the store to be sold in the charity’s shops.
Katie said: “We are very pleased to be working with Rutherfords on the Kind Soles campaign and are extremely grateful for their continued support.
“Last year we received some wonderful, high-quality handbags which were a welcome addition to the Marie Curie shops and helped us raise much-needed funds to support our Newcastle hospice and local nursing service.
Jane Rutherford, director at the family-owned store, said: “Everyone knows someone who has been affected by cancer so we want to help raise some vital funds for an important charity which does wonderful work here in the North East.”