BUSINESSES are urged to set out on the Northumberland tourist trail.
A series of familiarisation trips have been organised around the county for those involved in the tourism industry, from attraction or accommodation providers to shopkeepers, taxi drivers and restaurant staff.
The tours will help businesses to boost their local knowledge so they can enhance the visitor experience and encourage tourists to make repeat visits.
The initiative is part of a Know Your Northumberland programme, run by Northumberland County Council and Northumberland College.
Council Policy Board Member for Community, Infrastructure and Culture Val Tyler said: “Northumberland is a very large county with a huge amount of things to see and do. By offering these trips we are hoping to create a team of ambassadors for the county and help visitors get the most out of their stay.”
Other courses include learning about social media and how to cook the Northumbrian way. Participants will receive certificates for each one they complete, culminating in a gold award and diploma.
The trips are as follows:
l Wednesday, February 26, South East Northumberland.
l Tuesday, March 4, Morpeth, Kirkley, Belsay and Wallington.
l Tuesday, March 11, Alnwick, Rothbury, Warkworth and Amble.
l Tuesday, March 25, north coastal strip and Berwick.
l Thursday, April 3, Kielder, Bellingham and Otterburn.
l Tuesday, April 29, Tyne Valley and Hadrian’s Wall corridor.
l Thursday, May 8, North Pennines.
l Tuesday, May 20, Cheviots and uplands, including Wooler.
Each trip costs £10 and places are limited. To book call 01670 620450. For details visit www.northumberlandtourism.org.uk