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Baker sees market rise after joining growth programme

Keith Glenton (left) pictured with Oxford Innovation business coach Matt Hindhaugh
Picture Simon Williams Crest photography

Keith Glenton (left) pictured with Oxford Innovation business coach Matt Hindhaugh Picture Simon Williams Crest photography

A baker is providing the filling to a gap in the market after becoming the latest firm to participate in the Business Northumberland High Growth Programme.

In order to meet growing demand and comply with strict food industry standards, Glenton’s Bakery has started production of a gluten-free range at its unit in Morpeth, while continuing to prepare other breads, cakes and pastries in Ashington.

The move has required an overhaul of the company’s operations plan and new ways of working for its 32 employees. To support this transition, owner Keith Glenton turned to the Business Northumberland High Growth Programme, which is delivered by business coaching specialist Oxford Innovation.

He said: “There is far greater awareness now of food allergies and we were receiving daily enquiries from customers to all four of our shops for gluten-free products.

““I want to ensure all of my customers have a wide choice of quality baked produce and that’s why we’ve taken the business in this new direction.”

 

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