Morpeth markets are making a mark on the national stage in an awards’ shortlist.
Sanderson Arcade has been named a finalist in the Purple Apple Awards for its role in the town’s markets’ re-launch.
The shopping centre team was behind a public-private partnership with Northumberland County Council to re-vamp Morpeth’s weekly regular market and monthly farmers’ market.
New stalls and branding have been introduced, as well as anchor points and a marketing campaign.
The new-look markets were launched in October alongside the town’s first Food and Drink Festival, which was opened by star of TV’s The Apprentice Adam Corbally. He joined traders and civic dignitaries for a packed day of events, including cookery demonstrations and tastings. The festival is now expected to become an annual event in the town.
Sanderson Arcade Manager Medi Parry said: “It’s fantastic news that the work the team at the arcade has put into re-launching the market and promoting it in the region has been recognised in this way. Everyone involved is delighted to be shortlisted.
“This initiative is something we have been really excited to be involved with. Retail is all about the experience and theatre, and having a great local market is hugely important to a thriving town centre.”
Northumberland County Council Policy Board Member responsible for markets Ian Swithenbank said: “This shortlisting is great news.
“We are always looking for new ways to improve and enhance what markets have to offer our local communities and the council has been pleased to invest in this partnership in Morpeth.”
As well as investing in the markets, Sanderson Arcade gives ongoing management support to help run and promote the events, and it is part of a markets’ working group with the county council, Morpeth Town Council, the Morpeth and District Chamber of Trade and other organisations.
The winners of the Purple Apple Awards, which are run by the British Council for Shopping Centres, will be announced in London in May.