A Morpeth shoe shop has its ‘i’ on the ball when it comes to new technology.
The Clarks store in Sanderson Arcade has just taken delivery of state-of-the-art Apple iPad foot measuring gauges.
The kit has been installed to make the experience of bring fitted for new shoes more exciting for youngsters.
The gauges are more compact, accurate and effective than the previous measuring system, but still rely on trained staff to take the measurements.
Staff member Louise Starford said: “We are really pleased with the new foot measuring gauges. The display looks fantastic and it certainly makes the whole experience much more interesting and interactive for the children.”
Sanderson Arcade Manager Medi Parry said: “The team at Clarks are fantastic and really know how to make their younger customers feel welcome. I’m sure this new innovation will make the store even more popular with children.”