Loren Ads an academy award

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A MORPETH-BASED promotional merchandise company is celebrating after one of its employees gained an important industry accreditation.

Loren Nardini, Commercial Director at Pro-Ad, was recently awarded with the British Promotional Merchandise Association (BPMA) certificate.

To achieve the qualification, she completed an online distance learning course which has been designed to cover a broad spectrum of skills and the fundamental aspects of the promotional merchandise industry.

“I take great pride in being awarded the BPMA Academy certification,” she said.

“It reflects my strong commitment to the development of my branding know-how and product knowledge in the promotional merchandise sector and highlights my efforts in applying this knowledge to a diverse range of industry scenarios and customers’ needs.”

Pro-Ad was founded by Managing Director Carlo Nardini and his brother Antony in March 1982 to help spread companies’ advertising messages through promotional products.

Since then it has grown to become one of the industry leaders in the North East and has now achieved the internationally-recognised standard for quality management.

Carlo Nardini said: “The on-going education of our staff has always been a vital part of our efforts in advancing their performance.”