A new lingerie boutique aims to help women find the perfect fit for their figure.
Allura Lingerie has opened in Newgate Street, Morpeth, offering underwear, hosiery and accessories.
Owner Lucy Sharp sources products from high quality, well-known brands, and stocks bras from 28ins to 40ins, in cup sizes A to K. Other sizes can also be ordered.
Ms Sharp said: “I am passionate about bra-fitting and finding each woman her ideal, comfortable fit. We do not use measuring tapes as we firmly believe in fitting women, rather than simply measuring them.”
The boutique, above Barnardo’s, was officially opened by Morpeth Mayor Nic Best.
He said: “Morpeth has a thriving community of independent retailers who support each other yet also co-exist happily with larger well-known high street brands. I wish Allura Lingerie every success in achieving this and contributing to our local economy.”