Mum’s online retro shop achieving global appeal

Joanne Croot from Loansdean in Morpeth has set up her own business, Retro Kids. GM038515
Joanne Croot from Loansdean in Morpeth has set up her own business, Retro Kids. GM038515
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After quitting her job to start her own business, a Morpeth resident is delighted that her efforts are paying off.

The company that Joanne Croot used to work for was making significant staff cutbacks and compulsory redundancy was warned, so she took voluntary redundancy and purchased the domain name www.retrokids.com

There were some unforeseen issues with the website, but they were sorted once she changed the web host and since then, the one-stop shop of quirky and retro (an outdated style or fashion that has become fashionable again) children’s products has gone from strength-to-strength.

One year on from launching the business, Retro Kids has posted to every continent apart from the Antarctic, introduced 16 new brands to the store and gained a good following on social media, particularly on Instagram, with more than 11,000 followers.

There has been a bigger focus in recent months on kawaii (described as Japan’s culture of cute) and kitsch (described as mass-produced art or design using popular or cultural icons) products.

The mother of two young girls said: “This business is seven days a week, but that’s the sacrifice I made so I could be more flexible and work around the kids.

“I’m delighted with the number of orders we’ve received and quite a few customers are taking advantage of our free delivery over £50 offer to buy multiple items. Our most popular products currently are lamps, toys and cushions.”