A £10million Government funding boost has been announced to support the region’s tourism offer.
The cash will be used by tourism bodies in the North East, Yorkshire and the North West to work together to sell the North’s unique visitor offer.
I’m immensely proud of the stunning countryside, history and culture that the North has to offer.Nick Clegg, Deputy Prime Minister
It aims to attract more international visitors, particularly from the United States, China, Germany, the Netherlands, Australia and New Zealand.
Deputy Prime Minister Nick Clegg and Culture Secretary Sajid Javid announced the funding today.
They say the move is expected to pump £177million into the region’s economy, create more than 3,200 jobs and result in two million more nights spent in the area’s hotels and B&Bs.
Mr Clegg said: “I’m immensely proud of the stunning countryside, history and culture that the North has to offer, and yet all too often international visitors flock to London rather than our northern beauty spots and cities.
“As the most senior member of Government from the North, I invited local people to get involved with my Northern Futures initiative to strengthen the economy and ensure the North is on the map as a top tourist destination.
“This funding will help bring together existing work being done to boost tourism right across the North, showcasing major events such as the Tour de Yorkshire whilst creating a single vision for showing off the jewels of the North for all to see.”
Chancellor of the Exchequer George Osborne added: “As part of our long-term economic plan to build the Northern Powerhouse, today the Government is committing money to a northern tourism fund.
“From outstanding areas of natural beauty to some of our great cultural centres so near to one another, the potential for attracting more tourism and jobs to the North of England is huge.
“This fund will see the tourism bodies for the North working together to create a coherent plan that identifies the region’s strengths into a collective offer for the world to see.
“This is the essence of our plan for a Northern Powerhouse, connecting its strengths so that the whole is greater than the sum of its parts.”
Part of the campaign will be to bring influential travel journalists to experience the best of the region’s festivals, cultural and sporting attractions.
Destinations are also working together to make it easier for potential visitors looking online to see the full range of attractions on offer.
Mr Javid, said: “Visitors to Britain want to see world-class heritage, culture and stunning landscapes, and the North of England has these in abundance.
“Our record tourism boom is already building the Northern Powerhouse, delivering jobs and growth as part of our long-term economic plan.
“By helping destinations work closely together to attract tourists we will ensure everywhere from Leeds to the Lake District benefits. This, in turn, will set an example across the country, showing what can be achieved when we work collaboratively.”
UK tourism has boomed since 2012, with record growth in 2013 and 2014. Overseas tourists spent a mammoth £21.7billion in 2014 and the figure is expected to continue to rise to pass the £22billion mark this year.
As well as the £10million fund, the Government has recently announced a number of other initiatives to bolster tourism, including a £2million GREAT UK challenge fund and a £3million investment into Visit Britain’s Countryside is GREAT campaign.