PIPERS will rally the troops of shoppers at a town-centre store to support a soldiers’ charity.
Rutherfords of Morpeth has invited Help For Heroes to set up a stall in the shop in a bid to raise hundreds of pounds for Britain’s military personnel injured in action.
Customers will be able to buy charity branded t-shirts, hoodies, teddy bears, wristbands, watches and stationery.
And there will be collection tins at every counter.
The store will also host the Northumberland-Scottish Pipes and Drums band, which includes several members of the 1st Battalion the Scots Guards, to entertain shoppers throughout the day, while a lone pipe will be at the entrance.
Rutherfords Co-owner Jane Rutherford said: “We feel that this is a vitally important charity to support as we owe our servicemen a huge debt of gratitude.
“We hope to raise money, as well as awareness of the Help For Heroes charity.
“We regularly host special shopping events that draw in shoppers to Morpeth and also raise hundreds of pounds for charities and good causes.
“Rutherfords has been part of Morpeth since 1846 and special events like this help reflect our status as a major focal point of the town and help us to engage with the community we serve.
“So many servicemen and women have made the ultimate sacrifice in serving their country and we want to help those whose lives have been changed forever through the wounds they have suffered.”
Help For Heroes Chief Executive and Co-founder Bryn Parry said: “Help For Heroes is all about ‘doing your bit’ and this event is a wonderful example of people having a good idea, rallying support and having a great deal of fun while they raise money for a wonderful cause.
“We will be able to use the money raised to provide practical and direct support to those wounded in the current conflicts.”
The fund-raising event takes place at the store on Saturday.