MORPETH model Abigail Hill teamed up with a TOWIE star to open a new clothing store.
Gemma Collins, from The Only Way Is Essex, helped Abigail to unveil the new Simply Be shop at the MetroCentre, which provides plus-size fashions.
It was Abigail’s fourth store launch since winning last year’s Simply Be competition and the second she has done with Miss Collins.
The 20-year-old said: “It’s great to see the reaction both of Simply Be regulars and new customers on seeing the clothes on the high street rather than just in a catalogue or online.
“Gemma was so much fun to be around. She’s a Simply Be regular and is really passionate about nice clothes being made available for women with curves.”