The only way is to be part of great event for Abigail

The Only Way is Essex star, Gemma Collins, unveiled the Simply Be store at the Metro Centre in Gateshead on Wednesday.'Simply Be is a nationally renowned plus size fashion line, with clothes ranging from sizes 14 to 32 in everything from swimwear, dresses and jackets to Lingerie.'Abigail Hill, 20, from Morpeth and last year's Simply Be competition winner helped to open the new store.

The Only Way is Essex star, Gemma Collins, unveiled the Simply Be store at the Metro Centre in Gateshead on Wednesday.'Simply Be is a nationally renowned plus size fashion line, with clothes ranging from sizes 14 to 32 in everything from swimwear, dresses and jackets to Lingerie.'Abigail Hill, 20, from Morpeth and last year's Simply Be competition winner helped to open the new store.

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MORPETH model Abigail Hill teamed up with a TOWIE star to open a new clothing store.

Gemma Collins, from The Only Way Is Essex, helped Abigail to unveil the new Simply Be shop at the MetroCentre, which provides plus-size fashions.

It was Abigail’s fourth store launch since winning last year’s Simply Be competition and the second she has done with Miss Collins.

The 20-year-old said: “It’s great to see the reaction both of Simply Be regulars and new customers on seeing the clothes on the high street rather than just in a catalogue or online.

“Gemma was so much fun to be around. She’s a Simply Be regular and is really passionate about nice clothes being made available for women with curves.”