Wellies and calendars smash records

A MORPETH store has helped its parent company to achieve record sales, thanks to wellingtons and Advent calendars.

National chain The Original Factory Shop, which has a branch in Morpeth Market Place, recorded a 23 per cent sales increase for the six weeks to Boxing Day, with like-for-like sales up five per cent.

Overall, the company enjoyed two consecutive record sales days, the first on December 23, which was smashed on Christmas Eve by eight per cent.

The severe winter weather may have made shopping difficult for some, but it also provided a boost for the company.

It sold more than 100,000 wellington boots during the period, which works out at selling a pair every nine seconds of trading time.

In addition Advent calendars were a hit with shoppers, but pet calendars outsold human ones by three to one.

Morpeth store Manager Kim Duncan said: “We are delighted with the contribution the Morpeth store made to the company’s trading over the Christmas period.

“As a business, we were undoubtedly impacted by the severe weather conditions, however, the combination of our loyal customers still coming out to shop and our ever-committed colleagues still coming to work meant that we were still able to deliver an excellent trading performance.

“We saw particularly strong gift sales in the final week before Christmas as customers chose to shop locally for stocking fillers.”