Window on the county goes global

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A MORPETH-BASED marketing expert has started her own online initiative to showcase what Northumberland has to offer.

The website combines information and features with searchable accommodation, events and activity databases.

Former Northumberland Tourism PR and marketing executive Sheelagh Caygill has teamed up with Jane Hall, who was raised in Rothbury, and they have brought together writing, film-making and photographic talent from the region to work on the venture.

They believe www.thisisnorthumberland.com will help businesses in the county and Scottish Borders to fight back in the current economic turmoil and boost tourism – both long-stay, weekend and day trips.

Sheelagh said: “We did a lot of research before developing and launching the site and, as far as we know, there is nothing like it in the UK.

“Visitors and businesses told us they’d like to read news, features and interesting interviews alongside searches for accommodation, events and what to do.”

The website offers a range of information by themes on everything from activities and destinations to food, reviews, history, culture, events, courses and travel planning, as well as lifestyle features and daily tourism news updates.

There are downloadable walks and a special ‘Secret Stories’ section where Northumberland and the Scottish Borders’ hidden tales are revealed. The team behind the site has also had a specially commissioned video produced.

Jane added: “Tens of thousands of people pass through these areas each year, but we don’t want them just passing through.

“By positively promoting what they have to offer we hope they will choose to stay, enjoy the hospitality Northumberland and the Scottish Borders is justifiably famous for and spend money at local businesses.

“We want residents to be aware of the numerous attractions the area has to offer, from the breathtaking countryside and coast to stunning stately homes, world-renowned heritage attractions, like Hadrian’s Wall, top-class museums and galleries, award-winning restaurants and pubs and charming and cosmopolitan towns and villages – all of which are waiting to be explored.”