A Morpeth entrepreneur was part of a regional delegation that descended on London to pitch to a roomful of heavyweight investors in the hope of attracting some funding.
Chris Reed, founder of Proxismart, was among those that took part in the Entrepreneurs of the North event.
A total of 11 businesses based in the North East had the opportunity to meet a panel of 75 London-based investors, who were actively seeking new companies in which to invest. There was also representation from Asian and US-based funds.
The event was organised by Innovation SuperNetwork North East England as part of FinanceCamp, its programme dedicated to helping businesses get hold of the money they need to grow. It was supported by UK Business Angels Association and the Knowledge Transfer Network.
Mr Reed attended the event with the aim of attracting £250,000 to continue the development of the company’s products, which exploits smart beacon technology.
He said: “This funding is vital because it will accelerate our plans to establish market lead and deliver on growth.
“I was a little nervous pitching to the investors, but I think I used that energy well in my delivery and I was confident in my business and the opportunity it provides an investor.
“I believe I made some promising connections.”
For more information about the Innovation SuperNetwork North East England programme and its events, visit www.financecamp.co.uk