CUSTOMER numbers may have been trimmed, but a Morpeth barber is keeping a stiff upper lip about the town’s one-way system.
Like most other businesses, Dave’s The Gentleman’s Barber’s in Newgate Street has seen its takings cut since the utility works began in January.
But owner Dave Harrison has come up with a colourful way to attract people into his shop.
The red Keep Calm and Carry On poster, in the style of the world-famous logo, has put a smile on the faces of many Morpeth residents.
And Mr Harrison is also sending a message to other traders in the town, that negativity will get them nowhere.
“I court my own publicity and I decided to do something positive to counteract all the doom and gloom across the town,” he said.
“I’ve been trading in Morpeth for 20 years and the town has seen many ups and downs in that time, but when there has been major works or disasters, like the 2008 floods, people have always come back.
“There are a lot of good things happening in the town at the moment, so it really annoys me that some business owners just want to have a moan and they don’t realise that they are making it harder for the rest of us because some people will be taken in by the comments and decide to stay clear of Morpeth.
“The sign is attracting a lot of attention and hopefully people who see it will say ‘well, not everyone is whining about the one-way system’.
“I’ve told my staff to whistle ‘Always Look on the Bright Side of Life’ if anyone asks them about the roadworks.”
l Stanley Terrace will revert to one-way working from Monday for up to five days.
This will include the removal of traffic islands to allow continued bus provision while work is carried out on road crossings. At the same time, the county council will dig trial holes and prepare drains and manholes ready for resurfacing work.
All of Northumbrian Water’s work on the north side of Bridge Street is now complete and the traffic management has been transferred over to allow work to start on the south side.
The project is running to schedule and due to be completed on time by the end of March.