A FAR-REACHING Northumberland environment campaign is entering its second year with an appeal for more support.
The LOVE Northumberland campaign was launched by the county council to highlight environment issues and encourage the community to find solutions and take pride in the area.
Each week the council collects 114 tonnes of litter — enough to fill eight double-decker buses — from streets, footpaths and public areas across the county.
And the LOVE Northumberland app allows smart phone users to take pictures of litter, fly-tipping, graffiti, broken street lights and potholes and report the problems directly.
Throughout November and December the facility will be promoted on Arriva buses to remind people to do so.
Council Executive Member for Neighbourhood Services Alan Thompson said: “We live in a beautiful county which we call home and much effort goes into keeping our home environment clean and attractive for us to live in and for visitors to admire.
“We need the support of everyone to help our teams to keep Northumberland clean and green. Litter continues to be a problem and we are asking our residents to help to tackle the problem through the LOVE Northumberland campaign.
“I urge people to report issues to us so that we can deal with them, but also try to tackle the root causes with preventative measures.”
In another phase of the campaign, a new volunteering web resource has been set up.
LOVE Northumberland Volunteering is part of the Northumberland Life website, offering organisations the chance to advertise their volunteering opportunities so that people can find out more about local activities in their area.
Executive Member for Infrastructure and the Environment Isabel Hunter said: “Across the county we have a huge amount of voluntary effort that is helping to keep Northumberland beautiful for the benefit of residents and visitors.
“Through the campaign we want to support and celebrate these efforts and link enthusiastic people up with others who are doing their bit.”
The initiative has recently achieved a gold award at the CIPR North East Pride Awards for Best Public Sector Campaign.
For more information on how to get involved or report issues visit www.northumberland.gov.uk/love