Family-run store gets a new look

Rutherfords of Morpeth managing director Richard Rutherford says the changes have received great feedback from customers.
Rutherfords of Morpeth managing director Richard Rutherford says the changes have received great feedback from customers.

A well-known department store in Morpeth town centre has unveiled a £50,000 revamp as it marks its 170th anniversary.

Rutherfords of Morpeth has transformed its ground floor with a new-look homeware, interiors, cook shop and gift section, with more choice for customers.

The new look Cookshop at Rutherfords of Morpeth.

The new look Cookshop at Rutherfords of Morpeth.

The family-owned business began life as a tiny draper’s shop in 1846 and managing director Richard Rutherford is looking to the future as the business celebrates the landmark milestone.

As well as revamping key departments, there are new industrial-style fixtures and fittings and more prominent payment points. The menswear and shoes departments have also been expanded with the introduction of new brands.

Mr Rutherford is the fifth generation of the Rutherford family to run the Bridge Street store.

He said: “We pride ourselves on being a vibrant, modern lifestyle store and to maintain that reputation, we have to continually improve and that was behind our re-development plans.

“We have created a spacious, vibrant look to the store that makes it a fun and inspirational environment for our customers to come in and browse. We have received wonderful feedback from customers, praising the changes we have made and the exciting new lines we are stocking.

“We intend to be around for many years to come.”