Campaign leads to many more donors in Northumberland

NHS Blood and Transplant's campaign has been a success.
NHS Blood and Transplant's campaign has been a success.
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NHS Blood and Transplant has thanked people in Northumberland after the Missing Type campaign for National Blood Week 2015 drove thousands of people to register as donors.

The public’s response to the campaign has been overwhelming with more than 30,000 people registering as donors. Around 20,000 more people registered during this year’s National Blood Week campaign compared to last year – a three-fold increase.

In Northumberland, 151 people registered over the 10 days from the campaign launch to World Blood Donor Day. This compares to 52 in the same period last year.

The Missing Type campaign saw the letters A, O and B – the letters that make up the blood groups – removed from public view to draw attention to the need for new blood donors. Organisations and companies across the country changed social-media profiles using #Missingtype to encourage people to sign up as new donors.

The campaign aimed to draw public attention to the fact that 40 per cent fewer new donors came forward last year compared to a decade ago. While blood stocks are currently good, if not enough new people donate blood and these ‘types’ were to go missing in years to come, there wouldn’t be enough blood available when patients need it in future.

Jon Latham, NHS Blood and Transplant’s assistant director for donor services and marketing, said: “I’d like to say a huge thank-you to everybody in Northumberland who responded to our Missing Type campaign by either helping to spread the word or by signing up to donate. We are thrilled that more than 30,000 people across England and North Wales committed to save lives by registering as a blood donor.

“We hope that the thousands of people who registered will now go on to book an appointment and become regular donors and that the organisations who backed the campaign will continue to help us promote blood donation.”