Healthcare trust backing personal service campaign

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A regional health body has strengthened its commitment to further improve patients’ experiences by supporting a national campaign that has become a social media phenomenon.

The ‘Hello, My Name Is...’ initiative is being implemented by Northumbria Healthcare NHS Foundation Trust across its health and social care services in Northumberland and health services in North Tyneside.

It encourages all staff, regardless of role, to introduce themselves to patients and service users as this personal gesture can make a significant difference to compassionate care.

To mark the trust implementing the campaign, founder Dr Kate Granger paid a visit and delivered an inspirational speech to more than 100 nurses.

The specialist in elderly medicine was diagnosed with terminal cancer and she launched the initiative after a hospital stay last summer when she found that many staff did not introduce themselves before delivering care.

Dr Granger and her husband started a Twitter campaign with the mission to get as many members of NHS staff as possible to pledge to introduce themselves to their patients.

In the last year, the campaign has had over 56 million contacts on social media.

Rosemary Stephenson, the trust’s director of nursing, said: “We were delighted that Kate was able to come to Northumbria Healthcare to tell us about her campaign.

“All of our staff do an amazing job delivering high quality, personalised care.”

For information, visit www.hellomynameis.org.uk