PARENTS are being reminded to Think Pharmacy First if they face a battle with head lice.
NHS North of Tyne aims to raise awareness of the community pharmacy as a first port of call for quick, convenient medical advice for minor ailments.
And parents in particular are being reminded of the benefits of the service for tackling head lice.
Around three million people in the UK catch head lice every year, with research suggesting that one in five children are affected.
Under the scheme, people who qualify for free prescriptions can go direct to their pharmacy, without an appointment, to receive advice.
They will be given a plastic comb to check for lice and a lotion treatment, which is applied to dry hair and washed off with shampoo the following morning, then repeated a week later.
However, the service is not just limited to treating head lice, but can also offer help for other minor ailments, such as coughs, colds, sore throats, headaches, hay fever, heartburn, indigestion, stomach upsets and eczema.
To get free treatment, people will have to sign the prescription and show proof that they qualify, such as an HC2 certificate or income support.