BUSINESSWOMAN and mother-of-two Yvonne Bell has been crowned the Face of Rutherfords.
Yvonne, 52, from Longframlington, beat off other hopefuls to win the chance to represent the well-known Morpeth department store, model in fashion shoots and meet shoppers during special in-store events.
The competition, run in conjunction with the Herald, generated huge interest and attracted entries from women from all over the Morpeth area.
Yvonne was chosen not only for her appearance but also because her personality shone through when applicants were asked to explain why they should win.
As well as being crowned the Face of Rutherfords, she has received a £250 shopping voucher and will model in a special photo-shoot to unveil Rutherfords’ autumn/winter fashion collection in the Morpeth Herald.
Yvonne, who has 19-year-old twins, Jennifer and Peter, and is married to driving instructor David Mills, works part-time in her family’s Mercedes van and truck dealership.
She is a presenter on Alnwick’s community radio station Lionheart Radio and also volunteers at a dog sanctuary called SHAK, which stands for Safe Homes And Kindness – a cause close to her heart.
She said: “I entered for a bit of fun and didn’t tell anyone.
“I was interested to see how they would let me down gently when I didn’t win because I didn’t think I stood a chance.
“I was really shocked but delighted to win because I’m a dedicated Rutherfords shopper.
“I love going to Newcastle shopping, but you can’t beat Rutherfords as it’s great for presents and lovely cards, stuff for my kitchen and clothes, and their window always looks amazing.”
Jane Rutherford, co-owner of the family-owned store, said: “Rutherfords, like the Morpeth Herald, has been part of the fabric of the town for generations so it’s fantastic that we teamed up to run this competition.
“We were looking for a real woman to become the Face of Rutherfords – someone who is attractive, stylish and young at heart, with height and weight in proportion.
“Yvonne was perfect for the role and you can tell she will take great pride in representing our department store as she reflects our image.”