Staff will keep all the wheels turning at three Northumberland businesses while their founder and managing director completes a major charity cycling challenge.
Ali McLean is aiming to raise at least £2,500 in total for Breast Cancer Campaign through riding at least 50 miles a day for 50 consecutive days.
After his mother-in-law died from breast cancer last year, he wanted to do something that would push him to the limit in order to help other women suffering from the disease.
Mr McLean has dedicated time away from his Activities Abroad, The Aurora Zone and The White Circle businesses, based near Stannington, in order to carry out the challenge.
He said: “I honestly don’t know if I can achieve this, but I’ll be giving it everything I have got and have already been overwhelmed by the support I have received from my family, friends, strangers and colleagues.
“I’ve asked my staff to accompany me on training runs and during the challenge and I welcome any support from cyclists who fancy pottering through Northumberland at a steady 13 to 15mph.”
It started on Saturday and is set to run until July 11.
Marketing Manager Caroline Sutherland said: “Ali is an inspiration in his approach to business and his staff, and he is now taking this to the next level with this fund-raising attempt.”
People can make a donation at www.justgiving.com/Alistair-McLean4 and he will provide updates at www.strava.com/athletes/4664961 and on Twitter – @miles505050 pages