The race is on to have Northumberland crowned the Best UK Holiday County.
The British Travel Awards has announced that Northumberland is in the running for the coveted title, which is based on a public vote.
Visit Northumberland is now calling on people to Share the Northumberland Spirit by voting and using the hashtag #sharenland on Facebook, Twitter and Instagram.
Alan Clark from Dire Straits and author Ann Cleeves, whose books are the basis for TV series Vera, are backing the campaign.
And as a thank you for votes, Northumberland Tourism is running a competition to win a stay in Seahouses.
To vote visit www.vote4northumberland.com by the end of September
The winning destination will be announced at a ceremony in London in November.