MARKETS in Northumberland are the real deal – and that’s official.
The county council has signed up to the national Real Deal campaign, which demonstrates its commitment to ensuring safe, fair and legal markets across the county and protecting shoppers from fake goods.
At the heart of the campaign is a national markets’ charter that sets out key principles for market operators, trading standards and industry and trademark representatives to sign up to and follow.
The authority’s trading standards and neighbourhood services teams have been working together with regular market traders across the county to meet the requirements of the charter.
This document will be displayed at all of the markets it manages in Northumberland, which includes Morpeth and Ponteland.
All traders have been provided with information about Real Deal and asked to sign up to a code of practice.
Coun Alan Thompson, executive member responsible for the operation of markets, said: “We have adopted a strategy to help us develop and improve our markets and signing up to this campaign is an excellent way of eliminating any opportunity for counterfeit or pirate goods to be sold.
“We want markets to enhance shopping areas and provide lively attractions for families and visitors.
“They can bring many social as well as economic benefits and that is why we have also re-branded them under the LOVE Northumberland banner – helping to promote local pride in our markets.”
The campaign is supported by Crimestoppers and Consumer Direct as well as several big business names.
Its national co-ordinator Patricia Lennon said: “The nature of the counterfeit business means that traders in illicit goods will often move from one market to another to avoid detection.
“By all the markets in an area agreeing to follow the same protocol we can start to prevent this from happening, that is why we’re delighted that Northumberland County Council has signed all of its markets up to the campaign.”
Information about fake goods on sale in the county should be reported to Consumer Direct on 08454 040506.
For information about markets in Northumberland, ring 0845 6006400 or visit www.northumberland.gov.uk/markets