Shoppers are being urged by Wansbeck MP Ian Lavery to spare what they can from their weekly supermarket shop to help keep up stocks at local food banks during the summer.
Weeks of school holidays can put a big burden on families struggling to feed themselves at a time when free school meals are not available to their children.
Over the next few weeks, a neighbourhood food collection scheme will aim to provide at least four million meals nationwide to help feed people in real need.
The initiative is being run by The Trussell Trust and FareShare. They are calling on shoppers to give a little to food bank collections as they leave stores and supermarkets with their purchases.
Mr Lavery has met with officials from The Trussell Trust to offer the scheme his support and encouragement.
“Supermarket collections are one of the main ways that local food banks are stocked with supplies to pass on to people in real danger of going hungry,” he said.
“Even just a couple of tins or packets can make a real difference.
“We know the school holidays can be a tough time for people who rely on school dinners to make sure their children get at least one good meal a day.
“The Trussell Trust tells me that more than 90 per cent of the food given out at food banks is very generously donated by the public and it is heart-warming to know that so many people are thinking of others less fortunate than themselves.
“My appeal to people in my constituency is to help make sure no child goes hungry this summer in Wansbeck and I know from the bottom of my heart they will respond and give what they can to help make sure it does not happen.”