Poster technology to target dog fouling

Northumberland County Council Policy Board Member for Streetcare and Environment Ian Swithenbank and Senior Animal Welfare Officer Stephen Hall with the dog fouling campaign poster.
Northumberland County Council Policy Board Member for Streetcare and Environment Ian Swithenbank and Senior Animal Welfare Officer Stephen Hall with the dog fouling campaign poster.

Glow-in-the-dark warning signs have been erected across Northumberland to try to reduce dog fouling nuisance.

Northumberland County Council is one of 26 local authorities to sign up to an innovative campaign by Keep Britain Tidy that uses the latest technology to encourage dog owners to scoop the poop.

A new glow in the dark poster to warn irresponsible dog owners to clean up after their pets.

A new glow in the dark poster to warn irresponsible dog owners to clean up after their pets.

Research shows that people are more likely to pick up the mess when they think they are being watched so cutting-edge materials have been used to produce We’re Watching You posters that charge up during the day and glow in the dark. They have been erected at dog fouling hotspots across the county, such as beaches and parks.

The council has a zero-tolerance policy on dog fouling and issues £75 fines for first time offenders who fail to clean up after their pets. Repeat offenders, and those who do not pay the fine within 14 days, could be charged up to £1,000 and be prosecuted.