They’re the top of the shops

Morpeth Civic Society Chairman Henry Warne and Vice-Chairman Dorothy Cowans present White Stuff with its award for Best Shop Frontage. Receiving the accolade are Store Manager Adam Savage and Assistant Manager Kate Hodgson.

Morpeth Civic Society Chairman Henry Warne and Vice-Chairman Dorothy Cowans present White Stuff with its award for Best Shop Frontage. Receiving the accolade are Store Manager Adam Savage and Assistant Manager Kate Hodgson.

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A MORPETH store has been named top of the shops for its fancy fascia.

White Stuff, which has only been operating in the town for eight months, has picked up the annual Morpeth Civic Society award for Best Frontage.

Members picked out the Bridge Street shop for being especially sensitive to its location in fitting in with the character of the town.

Chairman Henry Warne said: “This shop has come up with a new frontage that is both traditional and modern, a combination that works well in this location.

“The use of a traditional colour, grey/blue paint on the facia, helps to integrate the design with the character and style of Bridge Street.

“We also commend the way the shop name is designed and displayed — it is in sympathy with the rest of the shop frontage. We would welcome future new shop frontages to make similar endeavours to integrate their designs into this street.”

The society campaigns to preserve the character of Morpeth, while recognising good design in modern development.

Vice-Chairman Dorothy Cowans said: “We thought about this award about five years ago to encourage anyone in the town who is coming in, or even just renovating, to think carefully about the look of their shop and how it fits into Morpeth and other businesses around it.

“Most of the national stores just do a standard window, but this business seems to look at the town and think about what fits in.”

White stuff Manager Adam Savage said: “It is pretty good to get this award, we are really pleased about it.

“The team work really hard to do something with the window that is a bit different to what the rest of the high street offers so it is nice to get recognition for it.”