A MAJOR marketing campaign has been launched to promote Morpeth as one of the north’s top visitor and shopping destinations.
More than 20,000 colourful promotional leaflets have been published by the Morpeth Town Team, which will be delivered around the region from the Borders down into Tyne and Wear.
It includes a month-by-month guide to a packed programme of events taking place in and around the town centre in 2013 including the annual Northumbrian Gathering, Morpeth Fair Day, a weekend of events inspired by the centennial of the death of local suffragette Emily Wilding Davison, open-air summer Market Place entertainment, the annual walking festival and four Heritage Open Days.
There are details about the history and current uses of the 300-year-old Town Hall and 16th Century Chantry building, as well as data about the parks and floral displays that have won Morpeth numerous awards.
Plenty of information about town centre shops is also provided – from the niche, independent stores to well-known high street names – and there are sections on the weekly stalls and monthly farmers’ market, restaurants and pubs.
The leaflet forms a central plank of the marketing drive being launched by the Town Team, made up of representatives from Morpeth Town Council, the Morpeth and District Chamber of Trade, Greater Morpeth Development Trust (GMDT) and businesspeople.
GMDT Chief Executive Dave Lodge, who chairs the team, said: “We think Morpeth can justifiably claim to be perhaps the region’s very best modern market town with unrivalled shopping, welcoming hospitality, a history that’s on show for everyone to see and the most delightful parks, river and woodland walks.”
Copies of the More in Morpeth leaflet can be found at Tourist Information Centres, retail outlets, attractions and local shops.