Trails lead to international award success for museums

Presentation of Pocket Media awards at Woodhorn Museum (left to right Lynsey Porter from Z-Card and Anne Moore from Morpeth.'REF 0209148368
Presentation of Pocket Media awards at Woodhorn Museum (left to right Lynsey Porter from Z-Card and Anne Moore from Morpeth.'REF 0209148368

Heritage centres in Northumberland have scooped two international awards for their new creative pocket-guides.

The family trails were developed by Museums and Archives Northumberland to improve the experience of visitors to Morpeth’s Chantry Bagpipe Museum, Woodhorn Museum, Hexham Old Gaol and Berwick Museum and Art Gallery.

Each centre was given its own illustrated, hand-written, fold-up booklet, featuring a special character, with piping pig Melrose helping to guide visitors around the objects in the Bagpipe Museum.

Now the trails have been recognised in the PocketMedia Awards, winning the Most Creative Design category and the overall Judges’ Choice Award.

Museums and Archives Northumberland Director Keith Merrin said: “We wanted to help visitors of all ages have fun exploring our museums and came up with the idea of the family trails. The trails had to be informative and interesting, but also user-friendly so a foldable, pocket-sized option was ideal.

“The result was four distinctly different trails highlighting interesting facts about each museum, and the consistent design makes them easily identifiable as part of a family of printed guides to our museums.

“The trails have exceeded our expectations and they are already proving really popular with visitors of all ages. It’s a bonus to us to know that the industry thinks the team hasn’t just done a great job in producing the trails, but the very best.”

Creative learning and engagement consultant Jenny Dockett researched the content of the guides, which were illustrated and written by designer Daniel Weatheritt.

They were entered for the awards after encouragement from the business responsible for getting them printed Renegade Print Management.

The awards celebrate excellent design and creativity in delivering clear messages in a compact format.

Head of Sales for UK and Ireland at Z-Card PocketMedia Solutions Lynsey Porter said: “The standard of competition seems to get even higher every year.”