SHOPS are hanging out the flags in Morpeth to welcome its first Italian market.
Traders from London-based Mamma Mia Italian Food Market will be setting up their stalls today in a new initiative to draw more shoppers to the town.
The market will run for three days, selling genuine Italian wares, such as 15 varieties of olive oil, vinegars, dried fruit, cheese, sweets and olives from the different regions of the country, as well as Italian-style bread.
It is the first time the market has been to the North East.
Mamma Mia’s Farhad Rahnama said: “The nearest we have been to the North East is Glasgow and York so our visit to Morpeth will be a new experience for shoppers in the area.
“We have plenty of choices to tempt shoppers who like Italian food and may have enjoyed what we have on sale when they have been on holiday in our country so come and see us over the three days we will be in Morpeth.”
The event has been organised by the Morpeth and District Chamber of Trade and to celebrate the market’s arrival, local shops have been dressing their windows with Italian flags and bunting.
Entertainment will take place on Saturday in the Market Place and a living statue, pictured above, can be seen in Sanderson Arcade, from noon to 3pm.
There will also be a chance for shoppers to win prizes, including a hamper full of goodies.
Chamber member Ken Stait said: “We want to see Morpeth continue to develop as the best modern market town in the north that not only serves local people, but attracts more and more visitors from across the region.”