App makes its UK mark
Following a roaring success on Dragons’ Den and an investment from Jenny Campbell, a location-specific loyalty app created by a Morpeth resident is going from strength to strength.
On top of the initial investment, Chris Reed has received £250,000 from Mercia Technologies.
This has given ProxiSmart, the umbrella company for the free ParkingPerx app, impressive momentum and will facilitate the creation of six new jobs over the next four months.
ParkingPerx has linked-up with big name high street brands and merchants where shoppers will be able to earn their free parking rewards.
They include Asda, B&Q, Costa, H&M, Primark, John Lewis, Tesco, JD Sports, Waterstones and Pizza Hut.
It has also partnered up with RingGo – the UK’s largest cashless parking solution provider.
RingGo is already established in over 400 locations across the country, providing ParkingPerx with the opportunity to be available nationwide in places with parking charges.
Speaking about the app earlier this year, Chris said: “It’s a simple idea – when you spend money in offline, high street businesses, you earn credit that can be accumulated and used to pay for your parking on this or your next visit.
“Merchants can base your reward on how much you spend, or even link it to a specific product, range or service.
“There’s no need for ticket machines, no worries about rushing back to your car and no threat of parking tickets.”
After it has been trialled in the UK, ProxiSmart will then tackle the international market as interest in ParkingPerx has already been shown in Spain, Belgium, Brazil, Australia, South Africa, UAE, Ireland, and the USA.
In addition, the recently announced sister app, TravelPerx, is set to reward commuters in 2020.
Similar to ParkingPerx, this app will team up with some big brands to reward shoppers with discounted or free public transport.
Chris said: “The solution aims to uplift the local economy, whilst incentivising greener travel choices to reduce congestion in our cities.”