A Northumberland business is taking part in an eye-catching initiative to support a cancer charity and a set of 15 fund-raising challenges organised by a Morpeth family.
Following its success in other countries, Doncaster resident Gemma Vernon persuaded the firm Volac to manufacture rolls of pink wrap and money from the sale of these bales goes to cancer-related good causes.
Haylage and silage producers across the UK have come on board, including Silvermoor Haylage, near Alnwick.
It has wrapped more than 100 bales in the pink plastic, they are available to horse owners, stables and livery yards. As well as Breast Cancer Care, the business is raising funds for 15 in 15 – Let’s Challenge Cancer.
This involves sisters Charlotte Woodcock and Rachel McBryde, along with their mum Pam, doing 15 gruelling events this year in aid of Pancreatic Cancer UK in memory of their father, former Castle Morpeth Council chief planning officer Tony Woodcock.
Silvermoor managing director Ralph Thompson said: “Rather than donate a proportion of the sales price, we wanted to take it to the next level and so we decided to donate the total sales price to two good causes which are significant to us.”
Charlotte said: “We’ve been quite overwhelmed with all the support we’ve received so far and it was a nice surprise when Silvermoor announced what it was doing.
“Hopefully, those who need to buy bales of hay will purchase them to support our cause and Breast Cancer Care.
“The backing of our friends and friends of the family has been amazing. A number of them are doing some of the challenges with us, such as the Great North Run a week on Sunday, and separate activities to support 15 in 15 have been organised, including a garden tea party that raised about £1,000.
“In addition, the children of a couple who are friends of ours (three boys) are doing 15 mini challenges.
“We’ve already raised more than the initial target of £15,000 and we’re hoping to exceed £20,000 by the end of the year.”
All the money brought in will go towards Pancreatic Cancer UK’s research work.
For more details about the 3ft square bales, priced at £35 each, call Silvermoor on 01665 602587.
For more information about the challenges and to make a donation, visit www.team15in15.com