Bright signs to help bikers think twice about speeding

A high profile motorcycle safety scheme is being rolled out across the county once again by the Safer Northumberland Partnership.

For the past four years, Northumberland County Council, Northumberland Fire and Rescue Service and Northumbria Police have led an initiative aimed at cutting motorbike-related accidents on the county’s roads.

Around 200 of the bright yellow ‘Shinysideup’ signs, warning bikers about the dangers of speeding and cornering, have been put up on rural roads throughout the county in key locations where police have received reports of dangerous driving.

The original scheme within Northumberland was launched in 2010 after residents raised concerns with the partnership about bikers riding dangerously on country roads, especially during the summer months.

Coun Dave Ledger, policy board member for public protection, said: “Over the years there have been a number of lives lost on roads in the county and we are determined we do all we can to reduce this figure.

“We hope these warning signs will continue to have a positive impact on the behaviour of people who may otherwise drive dangerously or in an anti-social manner on our county’s roads.”

The road safety signs will be displayed until October. The campaign is underpinned by enforcement – motor patrol officers and local neighbourhood officers from Northumbria Police will be patrolling the county’s roads taking positive action with anyone caught speeding or riding dangerously.

Riders are also being encouraged to log onto – a motorcycle rider development scheme. More details on the Shineysideup campaign are available at