A social side of tourism

TOURISM businesses in Northumberland are being told to see the sites to boost their visitor numbers.

A new training course is being offered to show those involved in the tourist trade how to use social media sites to promote their businesses and services.

The one-day event will be provided by Northumberland County Council and Northumberland College, and will teach participants how to use sites such as Facebook and Twitter.

The morning session is aimed at those who have limited experience of social media marketing and wish to boost their skills, while the afternoon class will show how to use social media for business.

Council Policy Board Member for Community Infrastructure and Culture Val Tyler said: “Social media is an increasingly popular way of engaging with visitors, but it is something that many people and businesses are still getting to grips with. This one-day course is really good value for money and offers a great opportunity to be introduced to the world of social media.”

The course is part of a Know Your Northumberland programme, which aims to create ambassadors for the county. There will be nine learning sessions, with future courses including cooking the Northumbrian way and finding out about different areas of the county.

Certificates will be issued for each course, culminating in a gold award, diploma and recognition as a Northumberland Champion.

The social media course costs £10 and takes place at Kirkley Hall near Ponteland on Tuesday. To book a place call 01670 620450, or email Sarah.davidson@northumberland.gov.uk