Moves are under way by Pegswood Parish Council to try and help raise awareness of businesses based in the village.
The authority’s communications group will meet next month to discuss the best ways of getting the message across about what the shops have to offer.
Members will then start talks with the business owners to receive their input.
The initiative was brought up during a discussion at a recent full council meeting about A-boards and advertising signs attached to lampposts in the village.
Concerns were raised that the proliferation of them in areas such as the junction of Front Street and Longhirst Road and Butterwell Drive were making the areas look ‘scruffy’.
Many of them have been taken down since council clerk Kevin Cassie contacted businesses to warn them that if the county council deems a sign or board to be illegal advertising, a fine of up to £2,500 could be imposed.
As well as issuing the warning, councillors agreed to look into what they could do to support the village’s shops.