Baby and toddler fair just the start for Fay

Fay Cooper, who set up the Dilly Dilly Kids business, with daughter Ellen.
Fay Cooper, who set up the Dilly Dilly Kids business, with daughter Ellen.

A mum-of-two from Morpeth has launched a toys business that aims to inspire the imagination of children.

And Fay Cooper is also running special events that she and her friends have long felt is missing in many parts of Northumberland.

She decided to bring baby and toddler services together and celebrate it under one roof. After generating a lot of interest, a baby and toddler fair took place at Morpeth Methodist Church.

It was very successful and she is currently preparing for a Christmas baby and toddler sale in Ponteland on Sunday.

The 32-year-old said that once her youngest child reached nine months, she looked around for a suitable marketplace to sell some of the baby items that the family no longer required, but she did not come across anything in the area that met her needs.

She added: “I had some large items to sell like a baby swing and also mountains of clothes. I was put off using online marketplaces due to time and postage costs and as I couldn’t find any local nearly new sales, I decided it would be a good idea to set one up myself.

“Ironically, interest was so high that I had to offer my stall to someone else and we had to turn potential stall holders away and encourage them to attend our next event.”

As well as organising events, the Dilly Dilly Kids business has now launched a virtual toy shop specialising in unique high quality toys, sourced from around Europe.

The fair on Sunday will take place in Ponteland Memorial Hall from 2pm to 4pm.

Form more information about its events and online toy shop, visit and