Businesses urged to roll out shoppers’ loyalty scheme

A new loyalty card scheme could soon be offered to Morpeth shoppers.

Morpeth Town Team hopes to introduce a customer reward system for local independent traders and hosted a presentation by Swipii.

The system is particularly targeted at small businesses and would be free for customers to register, only requiring their email address for them to download a phone app or receive a card.

A tablet would be placed at the point of sale for the customer to scan their app or card and start earning points to spend in the outlet. Businesses could choose their own type of rewards and would have freedom to give extra points to loyal customers. Swipii could also send emails to customers.

Lynsay Wong, of Swipii, said: “For the first time small businesses have this facility. It is essential for small business owners to consider this system. This is the way forward, this is the future.”