A SLOGAN to promote the town of Morpeth has formally been secured by the area’s business group.
Plans for the More In Morpeth brand were initially formed by the town’s Chamber of Trade in 2010 as a means of promoting local businesses, as well as tourist attractions, features and initiatives.
The logo, which was drawn up by Beach Design, was intended for any local organisations to use in their publicity material to cement it as the town’s brand.
However, when former chamber member Dave Pope moved to claim the international property rights to the slogan, the business group objected and began the formal process of claiming them itself.
Now the official paperwork has been passed and the rights have been secured.
At last month’s chamber meeting, Chairman John Beynon said: “For More In Morpeth we now own the intellectual property rights.
“We didn’t want to go into this process because the More In Morpeth brand was for everybody in the town to use. It was for businesses and the council to use to help promote Morpeth.
“An associate of the chamber came and said that somebody else had registered it. We put an objection in because all the work we had done, and the money we had put in to design it and get it off the ground would have been lost.
“We have now got the certificate. It did cost the chamber quite a large amount of money because we had to use solicitors, but we needed to buy it.”
He estimated that the group has spent about £1,700 on the venture.
People will still be able to use the brand, but must seek permission from the chamber first.