Women’s fashion retailer Roman Originals is set to open a store in Morpeth’s Sanderson Arcade.
It will be one of more than 100 shops across the UK run by the Birmingham-based chain.
Work started on fitting out the 1,940 sq ft Morpeth store this week ready for a July opening.
It replaces a former Lakeland Leather shop.
The new Morpeth store will create five jobs.
Company spokesman Peter Christo said: “We are really excited to be joining the line-up here at Sanderson Arcade and look forward to unveiling our great summer collection in our new store here.”
Sanderson Arcade centre manager Medi Parry said: “We’re delighted to be welcoming the team at Roman Originals to Sanderson Arcade. We’re confident the store will be a popular addition to the centre.”