New team heads tourism move

A NEW team has been formed to help shape Northumberland’s £665million tourism industry.

The Shadow Board of Northumberland Visitor Economy Partnership (NVEP) has been set up to prepare for major changes in funding for the sector with the closure of One North East in March and aims to provide a smooth transition to new arrangements.

Members will consider the management and marketing of Northumberland’s tourist offer and lead work on a business plan, financial modelling, industry investment, communications and engagement, as well as oversee the process of recruiting a permanent board.

Chairman David Hall said: “We are developing new ways of working to attract greater investment from the private sector and create a strong private and public sector partnership.

“Our emphasis will be on developing a business plan to generate the greatest economic impact for Northumberland’s visitor economy.

“We have been greatly encouraged by the enthusiasm and commitment the industry has shown through the review stage and the support offered to the Shadow Board.”

The group includes David Hall from Northumbrian Water, Lesley Williamson from Alnwick Castle and The Alnwick Garden, Carol Pyrah from English Heritage, Stacey Burlet from Northumberland County Council, Tony Gates from Northumberland National Park Authority and Graeme Mason from Newcastle International Airport.

Consultation has taken place with tourism organisations as part of the review and the Shadow Board has been backed by Northumberland Tourism, which currently delivers marketing and management.

The Shadow Board will be in place for four to six months.