A voting campaign has paid off for Northumberland as it received a top accolade at the prestigious British Travel Awards.
The county won the silver award for Best UK Holiday County/Destination 2014 after hundreds of visitors and residents responded, which meant it gave eventual gold award winner Cornwall a run for its money and beat destinations such as Yorkshire and Cumbria.
Giving their support to the Northumberland Tourism-led campaign were a range of famous Northumbrians and others with links to the county, including Alan Clark from Dire Straits, Robson Green, Alan Shearer, Jack Charlton, the Duchess of Northumberland and Ann Cleeves, author of the books on which the television series ‘Vera’ is based.
Jude Leitch, general manager at Northumberland Tourism, said: “Northumberland has an independent spirit and so many people love the county for very different and unique reasons.
“We’re delighted to have won silver in the Best UK Holiday County/Destination category and want to thank all those people who shared their spirit for the county and voted for us in these awards.”
The county council worked closely with the tourism organisation to raise the profile of the competition.
Val Tyler, the authority’s policy board member for tourism, said: “It was heart-warming to see how many people from across the UK, and further afield, came together to support the campaign and share our Northumberland spirit.
“We’re extremely delighted that we have finished ahead of such strong and established competition.”