Campaigners are calling for the Government to tackle the issue of cheap alcohol.
Balance and the Alcohol Health Alliance UK (AHA) are calling on MPs to end alcohol tax breaks in the upcoming Budget to ease the pressure on the NHS and other public services.
And they are being backed by a mother whose 16-year-old daughter Megan died in her sleep after drinking 1.5-litres of strong white cider.
Campaigners are encouraging people to send their local MP a personalised postcard to show their support for action.
Joanne Good, 40, from Dudley, said: “I lost my beautiful daughter Megan after a New Year’s Eve house party where she had drunk cheap white cider so I have experienced first-hand the tragedy cheap alcohol can bring about.
“I struggle with what happened on a daily basis and it’s had a huge impact on myself and my family.
“I wanted to speak out in the hope that other young people will hear about Megan and I might save another family from having to go through what we have been through.”
Colin Shevills, director of Balance, said: “Cheap alcohol places a huge burden on communities, the NHS and it can’t be sustained.”
To send a postcard to your MP visit http://ahauk.org/cheap-alcohol