Charity sets out strategy for challenging times

A NEW three-year plan has been adopted by a Northumberland charity to guide it through tough economic times.

Age UK Northumberland has introduced the strategy to ensure it can continue to provide a wide range of flexible, safe and quality services for those aged over 50.

The plan, which has been approved by the charity’s Board of Trustees, was considered necessary as the organisation faces challenges from the downturn in the economy and changes to adult social care.

Priorities include improving performance in securing funding from charitable foundations, managing resources to maximum effectiveness and increasing funded activity by seven per cent, amounting to more than £350,000.

It also aims to ensure Age UK Northumberland is led by users, delivers value for money in all its work and increases volunteer and staff satisfaction.

Its team will work towards continuous improvement and ensure the charity is seen as a representative of older people in the county.

Acting Chief Executive Katherine Shearer said: “We are determined to deliver our vision by supporting older people in their quest to have a fulfilling life.

“We will give people in our communities an effective voice, allow them to realise their potential, maximise the choices they have and address the challenges over 50s face.”

For further details call 01670 784800.