New events and initiatives will be organised after Ponteland Rotary Club joined forces with Ponteland High School.
In addition, the local branch of Waitrose has agreed to become a corporate member of the club.
The link with the school has already resulted in a group of students playing at a lunch event for seniors in the area. Future plans include a sponsored golf tournament for Northumberland schools at Ponteland Golf Club and a Christmas market where it is hoped that pupils will provide some stalls.
Rotary clubs regularly raise money for local, national and international causes and ways of engaging with a wider audience are being identified – they include a club for younger people between the ages of seven and 11 called Rotar-kids.
Ponteland Rotary stages a few high-profile events each year, such as the Duck Race, Gala Concert and a big golf competition.
Alan Hall is the current President. He has been a Rotarian for a number of years and enjoys it because “it provides a chance for people who are retired to give something back after having a good life”.
He added: “We are excited at the prospect of working with local organisations such as Waitrose and the high school.
“We feel that this will be beneficial to our whole community and would like to encourage more of our local businesses and business people to become corporate members of the Rotary Club.”
Those interested in becoming a corporate member of the club can contact Mr Hall by email – email@example.com