County composting takes the plaudits

NORTHUMBERLAND County Council is among a group of authorities to be championed for promoting home composting.

The North East Improvement and Efficiency Partnership (NEIEP) won an award in the Green PR category of the national Fresh PR Awards in Manchester.

Aimed at encouraging lapsed home composters to get back into the habit, the NEIEP, on behalf of the 12 local authorities in the region, launched a campaign in October as part of North East Home Composting Week.

It was part of a year-long communications strategy developed by the group in conjunction with Newcastle-based agency Gardiner Richardson. And the campaign was backed by TV celebrity Joe Swift, BBC Gardener’s World presenter and a passionate and committed composter.

He gave a series of composting masterclasses across the region, including to the Lowrie family in Morpeth.

NEIEP Programme Director Martin Ryan said: “We are absolutely thrilled to have been awarded silver in the Green PR category and it is testament to the good work of the team here at NEIEP in tackling the issues of waste prevention.”

The campaign also involved a YouTube video, online survey, competitions and the production of marketing materials.